Introduction

In today’s digital world, Businesses want to appear on Google and other search engines when people search for their products or services. This is where SEO comes into focus. But now, along with SEO, new terms like AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) have come into focus.
So, what are these? Which will be more significant in 2025? Let’s find out in simple words.

SEO stands for Search Engine Optimisation. This is the process of making your website or web pages for search engines. It will help to Google to rank websites on the search engine result pages. In seo, these things are included :

1. Unique Content:
2. Keywords
3. Backlinks
4. Fast Speed and Mobile-Friendly Website
5. Meta Tags & Alt Text

Why Local SEO Matters

1. It makes the source of potential visitors to your site less expensive.
2. It helps build trust among users.
3. It increases brand awareness.
4. It works for the long term.

But SEO is changing. Now people are searching differently. They use voice search or ask AI tools instead of typing on Google. That’s why the new effective way has come & the AEO & GEO is the origin for solving the people’s issue.

How to Use SEO (Step by Step):

1. Choose the Right Keywords
   What your customer would search for. To select the right keywords, we can suggest using Google keyword planner or Uber Suggest, which are free tools & easy to use.
   Example:If you have a Digital Marketing Company, your keyword might be “Best Digital Marketing Agency in Pune.”


2. Write Helpful Content Create blogs, service pages, or FAQS that answer people's needs. Example: A blog titled ‘Top Digital Marketing Agency for Grow your Business’, a Digital Marketing Agency using your keywords naturally.


3. Build Links (Backlinks)
   For the backlinks, we have to list our business on local directories, we have to collaborate with bloggers to get a good response, or we can get featured in news articles for the result. This helps your ranking grow faster.

Benefits of SEO:

Brings free, organic traffic to your website Helps build trust and authority online Increases leads, sales, and brand visibility Works long-term without paying for ads every time

What is AEO?

AEO stands for Answer Engine Optimisation. This is the next level of SEO. It is focused on helping your content or question become the best answer to questions people ask online. People now talk to their phones and smart speakers like: “Hey Google, what is the best hair oil for dry scalp? “Alexa, where is the nearest coffee shop?” and “Hey Siri, what is the time in Paris?”

Why is AEO important in 2025?

1. Nowadays, everyone uses voice search instead of typing.
2. For voice search & getting fast response, we use Google devices like Alexa, Google Assistant, and Siri, which are good & popular...
3. AEO helps with SEO by giving answers & so we need this to be the top one.

How to Use AEO (Step by Step):

Write in a Q&A Format
Start blog posts or website sections with clear questions and short answers. Example: ‘What is digital marketing?’ followed by a 40-word answer.
Create an FAQ Section
Include frequently asked questions by your clients and provide straightforward answers.
Use Short Sentences
Voice assistants pick short, clear answers and avoid long or complicated words.
Use Schema Markup (with Developer Help)
Local Business schema helps search engines crawl your address and location better. Schema markup increases the chances of voice search results & it is the best way to get smart ways in SEO instead of typing.

Benefits of AEO:

1. AEO makes work faster & easier by increasing the chances of voice search.
2. Great for mobile users who prefer talking over typing.
3. Builds instant trust as users hear your answer first.
4. Gives your brand authority as a helpful expert.

What is GEO?

GEO Stands for Generative Engine Optimisation. Geo is the most advanced and latest form of SEO. This is a new method where we optimise content for AI tools like Chatgpt, Gemini, and Microsoft’s Copilot. These tools are capable of generating answers, not just showing the results. They read many websites and then give one clear answer. So, in GEO, the content must be Useful and trustworthy, Easy for AI to read and understand, written with expert knowledge, & Updated regularly. In short, GEO is about writing content that AI tools will use in their answers.

How to Use GEO (Step by Step):

1. Create Long, Detailed Content:
   Write deep guides, tips, and how-to articles in your field of knowledge. “Complete Guide to Choosing the Best Digital Marketing Course in India”.


2. Write in a Friendly and Natural Tone:
   Use simple, real language like you’re talking to a friend. AI tools like human-style content, not robotic writing.


3. Keep Your Content Updated:
   Update old blog posts with new data, prices, trends, or answers to current questions.


4. Show Author & Business Info:
   Add your name, company profile, or sources. This helps AI trust your content more and include it in its answers.

Benefits of GEO:

Your content gets used by AI in real-time answers Builds long-term authority in your industry Helps you get visibility even outside of Google Ensures that the content you publish remains relevant for digital search in the future

Conclusion

As new updates in SEO keywords are not the only useful things in the seo, but trends are AI is a smarter & easier way of SEO. In 2025, it’s about providing real answers that are useful to both people and AI tools. So, whether you are a business owner, marketer, or blogger, start using SEO, AEO, and GEO, AEO, and GEO together. This will help you grow online, reach more people, and stay ahead in the digital world. If you want your business to grow online in 2025 and beyond, don’t depend on old SEO methods alone. Learn and apply AEO and GEO too. These are not just fancy new names. There are new ways of getting found online through voice search, direct answers, and AI tools.